Statement of Intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

To meet the requirements of my brief when it comes to media language an to meet my target audience, I must attempt to emulate the way radio shows such as BBC Radio One host. I need to use a mix of speech and music to keep my younger audience (16-25) engaged in the show and be entertained. This will be achieved by first introducing the show and host and then going into an exclusive interview with a new and upcoming artist which will end by either thanking the guest for being on the show or introducing a contemporary piece of music.

 To keep in the style of a Radio show, the host's voice has to come off as and be loud, enthusiastic and interested in the conversation (during the interview segments). This is essential for a radio show host, especially with a young demographic of 16-25 years as, especially with teens, they are stereotyped to have short attention spans. So, in theory, if the host sounds interested and exited in the show, the audience will be as well. It is also essential that such emotion such as excitement can be clear from the Host's voice as, although most radio shows now come with visual recordings (See BBC Radio 1's YouTube channel), the audience would most likely be listening to the show rather that watching it. Finally, when interviewing guests, it is important that I tone down the excitement from the host's voice and make the conversation sound as casual as possible. If the excitement from the host's voice it too much or too little it sound like i'm not interested or being sarcastic. Furthermore, To enforce Torres' sense of youthfulness, I've decided to portray him with a sense of cheek, such at using to phrase "Since we have half hour to appease these BBC big wigs", simultaneously, taking a cheeky jab at the longevity of his show being only half hour, hoping they'll extend it in the future if it get the popularity needed and using the term 'big wigs' is also another cheeky jab Torres makes at the bosses of the BBC for their old age as 'big wigs' gives off the imagery of Tudor/Stuart era rich people wearing big powdered wigs.

 Danielle Drume is a rising and breakout artist in the music industry. To portray the fact that, despite her success, she's new to this industry, she is supposed to portrayed as quite shy and timid.One way this can be achieved is by allowing the actress playing Danielle to have brief periods of speaking to quietly or lightly stuttering over her words. This is where Torres' 'engaging host' persona comes into play as, he is aware that this is the first time she's being interviewed on any sort of show, whether it be TV or radio, so it's his duty to firstly, make the guest feel as comfortable as possible, such as having some banter over Kanye West's name change, and at the same time carry the conversation by asking questions which would get clear and concise answers from the guest(i.e who/what were your inspirations for Forest fire?/ What artists are you inspired by? etc.) to carry the conversation and allow the artist to be in their element. This idea of the Male host being the more dominant/controlling voice over the female guest also utilises Van Zoonen's theory of feminism and Patriarchy as, a male host who has control over what question a woman answers would connote that the media is 'for men, by men', highlighting Patriarchy. With this being said, the radio show also goes against that theory in the aspect that we only get to hear Andrew and Danielle's voices, so we cannot judge them based off their looks, losing the idea of women being used as  objects and men being used as spectacles.

The music bed for the show will be upbeat and vibrant. This will be similar to the sort of music you would hear in a nightclub, which is suitable for my target audience as it is commonly stereotyped that all teenagers/ young adults spend their Friday evenings in the nightclub.

To keep with the genre of a music magazine radio show, such as BBC Radio 1, in my opening of the show, I will have a short jingle that will identify the name of the radio station, show and show host, in order to grab the attention of the intended audience (its would basically work as a hook as if the jingle is catchy you would naturally be interested in where this jingle comes from). Furthermore, within the introduction sequence, there will be previews on whats to come up on the show. These will work as an audience hook in order to keep the audience tuned in.  These are typical conventions of the radio magazine show.


 The audience of the show is between the age range of 16-25 years. This age range is stereotypically considered very 'in touch' with the current modern age, compared to the elderly or kids under 16. One of the most modern thing in this day and age are social media platforms such as Twitter and Instagram, so, it is paramount that, within the three minute duration of the opening sequence, that the host tells the audience to follow these social media platforms so the audience can keep up to date on news relating to the show; another element convergent element that needs to be made reference of is where audiences can listen to the podcasts (i.e the website/BBC iPlayer). Another thing to keep in mind when wanting to relate to and want to meet the requirements of the audience is the genre of music that will be covered on the show. Some of the most popular genres of music for people between the ages of 16-25 year old would include; Pop,K-pop, Rap, rock and grime. So whatever interviews/musical performances are in the previews and/or are presented in the show will have to be of artists/bands from these genres in order to achieve a mass audience. Further more. Torres should encourage  the audience to send questions in via twitter in order to engage in more audience interaction



Website- With my website, to decided to emulate the foundations of my website on the BBC Radio One website. I did this because I believe that, firstly, it would achieve a sense of branding and secondly, the briefing specifically states that my show is to air on BBC Radio one, so it wouldn't make sense for a show that's supposed to air on BBC Radio to have an entirely different looking website when compared to the other radio show websites that are on the BBC such as the Radio One Breakfast show. With this being said, some bits that I did change include the background (see product style profile) to the website as I wanted to make my website stand out from the other websites on the  BBC Radio One, hence why the background forms an 'F' as opposed to a '1',which I made 4 similar different ones with slight changes, intended to make a 'day-night' mode on the website, but, because of feedback and issues with the white colouring affecting the text on the website, I decided to go for the full-black background instead. 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

To link my media products, what I will do firstly is make various social media sites (I.e. a website, Twitter, YouTube Channel etc.) dedicated to the music magazine radio show. This way, clips of the show can be uploaded onto these sites in order for people to view these clips on the go or at home, whether it be on a laptop, radio or phone. Furthermore, in the introduction of the show, the host can tell people to visit these social media sites. This vast range of accessibility will ensure that the show will garner the most amount of views it possibly can as almost everyone between the ages of 16-25 has access to a radio, laptop or mobile phone. Another thing I can do with my radio show and website to converge the two is to 'shout-out' the radio show's website in the show's opening jingle.Modern Radio shows such as the BBC Radio one breakfast show don't resort to 5 second catchy song jingles, such as BBC Radio 2, Instead Radio one Breakfast introduces the name of the show along with the host (BBC one breakfast, With Greg James) in auotune-esque voices while being in time to a 5-10 second electric/hip backing track.

Post 6: Institution research

Post 5-Media Theory

Semiology, Barthes- one phrase that will be used within the introduction of my show is 'Bless your ears'. This of course has religious connotations to it and will give the audience this imagery of this show as being a sacred gift that the BBC have laid upon the masses.

Feminist theory, Van Zoonen- Throughout the show. Andrew Torres will be the more dominant voice in the conversation, controlling what questions will be told.This idea of the Male host being the more dominant/controlling voice over the female guest also utilises Van Zoonen's theory of feminism and Patriarchy as, a male host who has control over what question a woman answers would connote that the media is 'for men, by men', highlighting Patriarchy, and adhering to the radical feminists views on society. With this being said, the radio show also goes against that theory in the aspect that we only get to hear Andrew and Danielle's voices, so we cannot judge them based off their looks, losing the idea of women being used as objects and men being used as spectacles.

Post 4: Media language constructing representation

notes

• both host and guest are dressed casually, casual banter, casual tone connotes it being akin to a regular conversation between friends. presents the show as a calm and relaxing environment.
• used as a distraction from the stresses of a regular day.
• diegetic sound of  the radios jingle and the electric, energetic yet soft background music.
• Purple High key lighting behind Nick and Justin- makes it look like the interview is being conducted in a nightclub. Nightclubs synonymous with the young adult demographic. the background music during the interview adds to this idea, with it being electric and energetic.

In this Clip with Nick Grimshaw And Justin Bieber, both of them are presented as very casual, despite their status as 'celebrities'. Both Nick and Justin are dressed casually and have casual banter with each other which makes the tone of the conversation (albeit it being a interview) very casual. This conversation is akin to a regular conversation between friends rather than an interview with the host and the guest. This, as a result, presents the show with a calm and relaxing environment to the audience which allows the audience to use the show as a distraction from the stresses of a regular day.

Throughout the interview the diegetic sound of the show's jingle and the background music throughout the interview segment can be heard throughout the clip. With the music being that of the electric genre, with it connoting the feeling of being energetic and enthusiastic. it makes it seem like to the audience that this interview is being conducted in a nightclub, and since the target audience (young adults) are the type to most likely go to nightclubs, they would associate this feeling with good times and being free of stress, representing the show that of the sort to provide quality entertainment.

Website Analysis

• Text kept to a minimum 
• background simple, yet uses vibrant colours in contrast to the darker colours used in the rest of the website- gives off nightclub feel- nightclubs synonymous with teenagers/young adults
• easy to navigate- the recent recording  is placed in the centre of the website with a picture of the host. Previous and upcoming podcasts are advertised on the right of the site.

on the BBC Radio One website the text is kept, including descriptions/synopses. This is due to the fact that, since this is a radio show website, visitors will only use it primarily for the audio content available, meaning they'll most likely be surfing the internet on other tabs, making any abundance of text on the website useless. The backdrop of the website is very simple in design, consisting of shapes such as rectangles and a circle, which it referencing the BBC Radio One logo. Furthermore the colours are vibrant consisting of purple, green and blue.

Additionally, the website is easy to navigate, with the most recent recording of the show being easy to find since its in the centre as the main topic, and the previous show and the next show (only given the next guests on the show) are seen to the right of the screen. This is so people can easily access the show they want and get on with activities they want or need to do with his in the background.  

Post 3 Intertextuality

The genre of music that is played in the jingle of BBC Radio 1 and as background music during radio interviews is electric. this gives off an enthusiastic and vibrant vibe to the show. this vibe can be compared to night clubs  and how a majority of nightclubs are portrayed in the media. From this we can connote that BBC Radio 1 wants the audience to perceive them as a fun and enthusiastic radio show where anything has the possibility of happening. We can also connote that, since nightclubs are commonly open to the whole general public, no matter the background, we can say that BR1 wants to have that image of being a radio show that everyone can tune into.

In recording of the BBC Radio 1 show. We can see that the walls are depicted as being a mix of dark purple and regular purple. The colour purple represents Royalty and nobility, which would make sense in this case considering the companies connections with the monarch and it being issued a Royal charter. Alternatively, purple represents creativity, which is a part of the BBC's values ("Creativity is the lifeblood of our organisation).


Furthermore, Greg James has a segment on the show called 'Game of Phones' where callers have to guess the last digit of a celeb's phone number in order to talk to them. The name of the game is a reference to the TV show 'Game of Thrones.

post 2: genre research

To fit into the genre of a music magazine radio show, this clip includes an interview with a popular and relevant artist at the time. This is to put the artist in the public eye in order to promote their new music. furthermore, since it is a music magazine radio show, it makes sense that a music artist gets interviewed.

At the beginning of the interview the BBC Radio One jingle plays. This is common for radio shows to have jingles nowadays in order to achieve a sense of branding. Furthermore in the background of this video various props such as BR1 branded microphones, headphones, monitors and turntables are present in the video. the presence of these props would highlight to the audience that this is a high-quality and well produced show, which is further enforced by the fact that this show is made and distributed by the BBC, who in  2016 and 2017 had a budget of £34.7 million going towards BBC Radio.

Post 1; Timeline

history of Radio

Post 7: production reserch

List of DJs

• Nick Grimshaw

When interviewing guests, it doesn't sound scripted or rushed as you would hear on a talk show. Instead, the discussion is rather casual, varied and informal, not necessarily staying on subject. Tends to joke around with the guests.

• Trevor Nelson 

Similar to Nick, the chat is pretty casual and varied , not necessarily on music or the celebrities new work etc.

• Greg James  

Before getting into the show, he always gives the date and time, probably so its easier for people who are listening to the show to know the date and time without getting out their phone if its placed in their pocket or if they are driving their car. Very convenient. (NOTE: Since this was the debut of his show, this was probably also done to 'archive' the moment in the way- one for the history books). Presents the same as the last couple of hosts, very casual with presenting the show, sounds rather off the hook than scripted.


BBC Radio 1

• Established in 1967.
• A not for profit public service broadcaster.
• target audience: 15-29 year olds interested in contemporary music and speech. 
• Budget (as of 2016/17):£34.7M.
• 6 million listeners per week.
• BBCR1 Breakfast show initially hosted by Nick Grimshaw until August 1 2018 when he was. swapped with Greg James who hosted the evening "drive home show".
• Aired Mon-Thurs 6:30AM-10:00AM. 

Le Breifing

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start writing the statement of intent.
• CO: Use media terminology (all four areas of the theoretical framework) in your written and verbal communication.

https://drive.google.com/drive/folders/1k6vAPGrAgkcPKfMeVbOTxZxgcFd3yxVs


The Briefing I have chosen to take on is Briefing 2 (Radio and Online). I Already  have experience with creating original imagery, so this skill should help me when I create a website for the Radio show. Other skills I would like to develop during this Coursework are being able to produce audio/ video related content along with a website.